Border Asset Management Ltd.

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 BORDER ASSET MANAGEMENT

Authorised and regulated by
the Financial Services Authority

     OUR VALUES - Investment Philosophy

Return to Our Values

 

BAM adopts a conservative approach to investment and its philosophy can be summed up as follows:

Client Individuality  Clients are all individuals with different investment objectives. This will result in different income requirements, tolerance of risk and time horizons. We place great emphasis on building and maintaining strong relationships with clients and their professional advisors and to achieving their personal investment aims. We monitor and report regularly to ensure that any changes in objectives are recognised and met.

Global Perspective  All investment takes place in a global economic environment. Whilst we never lose sight of a client’s

individual financial requirements and risk tolerance, we believe a global perspective is crucial to maximise investment opportunities. The correct assessment of the relative merits of world stock markets and currencies will often have a greater impact on portfolio performance than sector weightings or individual stocks.

Independence  BAM is genuinely independent.  We are not stockbrokers. We have no in-house products or unit trusts. We believe that this ensures the best possible advise for clients without any potential conflict of interest. In addition BAM has access to the investment research of leading international stockbrokers and other market commentators

Collectives  We are firm believers in the use of Investment Trusts, OEICs, Unit Trusts, Offshore Funds and other pooled investment vehicles. When combined with an efficient asset allocation process, Collectives enable private investors to harness specialist expertise and achieve a good spread of risk in a cost effective way. Our long standing connections with leading fund managers around the world enable us to identify the likely winners in any particular field.

 

Border Asset Management Ltd. Bank House, 55 Main Street, Kirkby Lonsdale, Cumbria, LA6 2AH    Tel: 015242 72941      
High Point House, 7 Victoria Avenue, Harrogate, North Yorkshire, HG1 1EQ     Tel: 01423 701800      

Email: Info @ borderam .com       Copyright © 2007 Border Asset Management Ltd. All Rights Reserved.